Ameer Al-Khatahtbeh, a 25-year-old Palestinian-Jordanian entrepreneur, trained journalist, and content creatoe, has successfully capitalized on the lack of mainstream media coverage for the Muslim community by launching his online news brand.
His accounts, notably @Muslim have collectively garnered over 7.3 million followers, featuring a mix of content from halal dating apps to updates on global news like the Israel-Gaza conflict. This rise reflects a broader shift during the coronavirus pandemic where young adults increasingly consume news via social media platforms, as traditional news outlets experience a decline in digital traffic and ad revenues.
Amidst this media transformation, concerns about misinformation persist, but independent creators like Al-Khatahtbeh play a crucial role in diversifying news sources and reshaping public discourse, challenging the traditional gatekeepers of journalism.
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