Fanbase: Empowering Creators
In today’s fast-moving creator economy, women are leading the way—founding brands, building online communities, and partnering with other creators and influencers. They’re shaping a more inclusive, equitable space for all creative entrepreneurs, often called creatorpreneurs.
Yet, a persistent pay gap remains. According to ConvertKit, 35% of men earn over $100,000, compared to just 19% of women. Men are also twice as likely to earn over $150,000. These numbers highlight the urgent need for greater support and equity for women in the creator economy.
Fanbase’s Inclusive Approach
Fanbase, a social media platform built to empower creators, is working to close that gap. It offers multiple monetization options—such as subscriptions, content locking, and tips—so creators can earn directly from their work. This model supports financial independence and entrepreneurial opportunities for women and other underrepresented groups.
The Fanbase | Propel Accelerator
One example of this commitment is the Fanbase | Propel Accelerator, designed to nurture new talent and foster inclusivity. The program launched on March 8, 2024, when five apprentices were announced. Onboarding began March 11, led by Noah and Keta.
A key highlight was the Multi-Day Fanbase | Propel Accelerator Onsite Workshop, held at Fanbase HQ in Atlanta from March 22–24, 2024. The immersive event featured sessions on digital marketing, content creation, and trendsetting, led by industry experts. Participants also met with Fanbase founder and CEO Isaac Hayes III for insights into building a creator-driven business.
Supporting Female Creators
Qianna Smith Bruneteau, Founder of the American Influencer Council, notes that programs like Fanbase’s accelerator give female creators essential mentorship, business development skills, and educational resources—tools that are key for monetizing content through sponsorships, products, and e-commerce.
Tiffany Hardin, CEO of Gild Creative Group, adds that trust is the foundation of influencer marketing. She points out that female influencers bring unique voices and perspectives that deeply resonate with audiences, generating significant value for brands.
Closing the Pay Gap
Despite advances, the gender pay gap in the creator economy remains a systemic problem. Influencer marketing consultant Georgina Whalen stresses the importance of early education and systemic reform. Christina Le, Social Media Manager at OpenPhone, advocates for pay transparency and brand-led education to help women understand and reach their earning potential.
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