As the 2024 presidential election approaches, Vice President Kamala Harris has gained significant popularity on social media. However, conservatives are also actively leveraging the internet to amplify their message. The Trump campaign has notably capitalized on this trend, with former President Donald Trump quickly becoming a TikTok sensation after joining the platform in June. His account has amassed nearly 9.5 million followers, with some videos reaching up to 167 million views. Caroline Sunshine, the campaign’s deputy communications director, highlighted the importance of short-form content, emphasizing Trump’s authenticity and unfiltered style as key to his online appeal. Additionally, third-party content about Trump, particularly following an assassination attempt, has also gained massive traction, with 6 billion views on TikTok in just a week. The Trump campaign plans to continue producing more content in the coming months.
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