Fanbase and M·A·C Cosmetics partnered with Clark Atlanta University’s Mass Media Arts Department to host Camera Ready: Get Ready With M·A·C—a professional makeup masterclass aimed at preparing students for careers in media, content creation, and beauty on Thursday.
The masterclass catered to the growing number of young Black content creators and beauty enthusiasts—part of a demographic that has become a driving force in the cosmetics industry. According to a 2022 Nielsen report, Black consumers spend over $1.2 billion annually on beauty products, with Black women outspending other demographics in areas like cosmetics and skincare. Yet, despite this economic impact, Black representation in beauty campaigns, leadership roles, and product development remains disproportionately low.
The session, led by Romero Jennings, M·A·C’s Global Director of Makeup Artistry, offered professional instruction on camera-ready makeup techniques and building a confident on-screen presence. Jennings tailored the workshop to address beauty needs specific to diverse skin tones and varying lighting conditions—critical for content creators filming under different digital setups.
“I’m so excited that Fanbase, Clark Atlanta University, and MAC came together to create this amazing event for the students,” Jennings said. “Representation and preparation are key to building confidence in front of the camera.”
Noah Washington, Partner Relations Manager at Fanbase, reinforced the company’s mission: “Our goal is to empower all creators with the tools and opportunities they need to succeed—whether they’re on-camera talent or working behind the scenes to elevate their presentation for their audience.”
The 80-minute interactive experience included live demonstrations, product giveaways, and hands-on guidance from industry professionals. The initiative is part of a broader push to uplift students at Historically Black Colleges and Universities (HBCUs)—where talent is abundant but often underserved by mainstream beauty brands. While HBCUs produce 13% of Black bachelor’s degree holders in the U.S., partnerships like this remain rare in the cosmetics industry.
This collaboration not only bridges beauty and content creation but also directly invests in the futures of HBCU students—nurturing the next generation of Black creators and on-camera professionals.
To live the experience like you were there- click HERE
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