Philadelphia-based fashion influencer Janesha Moore founded The Strategic Influencer Academy to help BIPOC creators navigate pay discrimination and earn equitably through affiliate marketing. The academy, launched in February 2024, has a 5,200-person waitlist and offers personalized coaching, info sessions, and access to a library of virtual lessons.
Transforming the Creator Economy
Moore, who earned $110,000 from affiliate marketing in 2023, believes this method is more equitable than traditional brand deals. Her academy equips BIPOC influencers with strategies to convert their followers’ trust into sales, bypassing the racial pay gap prevalent in the creator economy.
Fanbase, a social media platform dedicated to empowering creators, complements Moore’s mission by providing a space where BIPOC creators can monetize their content and gain the recognition they deserve. By integrating decentralized tools and fostering a diverse community, Fanbase ensures creators can own and benefit from their work.
Addressing Pay Disparities
In the current creator economy, BIPOC creators often face significant pay disparities compared to their white counterparts. Moore’s academy focuses on what creators can control—converting their audience’s trust into sales—rather than relying on brand deals that may undervalue their contributions.
Fanbase’s commitment to innovation and inclusivity aligns with Moore’s vision, offering BIPOC creators a platform to thrive and achieve financial independence.
Navigating the Influencer Opportunity Gap
Moore’s experience highlights the challenges BIPOC creators face, including pay discrimination and algorithmic bias. Her academy aims to bridge the opportunity gap by teaching creators how to diversify their revenue streams and build sustainable businesses.
Fanbase supports this effort by providing a platform that values and promotes diverse voices, helping creators overcome barriers and succeed in the digital economy.
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