Social media is the new television. Are you ready?
Let’s go ahead and say what it is. Social media has officially replaced television.
We’re not waiting around to catch reruns or hoping Netflix drops a season all at once. Most people’s screen time is already spent on TikTok, YouTube, Twitch, Instagram, and now Fanbase. These platforms aren’t just social, they’re channels, and everyone with a phone is basically running their own network.
That’s the shift we’re in right now. We’re moving out of the attention economy and stepping into the social economy.
So what is the social economy?
It’s simple. You create content, you build a community, you monetize that community.
Whether you’re streaming video games, breaking down politics, cracking jokes, singing, sharing stories, or teaching something, that content holds real value. And you don’t need 10 million followers to get paid. You just need the right ones.
That’s the social economy.
Social media is the new television.
Turn on your phone and you’ll see it. Kai Cenat is pulling more views live than some cable channels. PopTheBalloon, a show about finding love, has people glued to their screens for hours just to see who likes who. TikTok’s are pulling in more drama, comedy, and edge-of-your-seat moments than anything on primetime.
Why? Because it’s real, it’s happening now, and it feels like it belongs to us. We’re not just watching. We’re in the comments. We’re reacting. We’re part of the show.
Here’s the biggest shift in all this, you are the new Netflix and Hulu.
You don’t need a production deal or a platform license. You are the platform. Your phone is the camera. Your profile is the network. Your content is the show. And now we all have the ability to monetize.
Some Key Statistics: Mobile Content vs. Traditional TV
- Mobile video consumption has surpassed traditional TV: As of 2023, U.S. adults are projected to spend 4 hours per day watching digital video, about 43% more time than with traditional TV, which is expected to drop to 2 hours and 48 minutes per day. Source
- Smartphones dominate screen time: Globally, smartphones account for 53% of total screen time, with an average of 3 hours and 43 minutes spent on mobile devices daily. Source
- Younger generations prefer mobile content: In the UK, only 48% of young people watched live TV each week in 2023, down from 76% in 2018, as they favor video-streaming platforms like YouTube and TikTok. Source
Now let’s talk about why this matters, especially for people in the gig economy.
We used to talk about side hustles like Uber and DoorDash. But let’s be real, if your car breaks down, your income stops. And now with autonomous vehicles and AI, even those jobs are on the chopping block. Self-driving delivery cars, AI-powered customer service, that whole model is getting replaced. Fast.
The social economy is the new gig economy. It’s scalable, it’s creative, it’s personal. And it’s recession-proof because people never stop consuming content.
Whether you’re funny, stylish, talented, informative, or just relatable, there’s room for you in this new era. The Social Economy is built to give creators ownership, not just exposure. Subscriptions, tipping, paywalls, this is how people will survive and thrive going forward.
Fanbase is the first social economy platform. Period.
I didn’t build Fanbase to chase trends. I built it because the world needs it. A place where content meets community, and community meets ownership. Where being creative is more than likes, it’s income. Where every person has the potential to build their own network, channel, brand, and bag.
Social media is no longer just a place to go viral.
It’s where you go professional.
And if you don’t believe in this shift, or you underestimate it, you’re going to regret it.
In a year or two, this won’t be a theory, it’ll be reality. The social economy is already shaping how we consume media, follow pop culture, and stay entertained.
It’s not coming, it’s here.
The question you should be asking yourself right now is, where do I fit in?
How do I show up as myself, monetize at the same time, and seamlessly integrate into the social economy?
Because this isn’t about changing who you are. It’s about leaning into what makes you unique and building value around it. You don’t need to be famous. You just need to be real and consistent.
Ask yourself:
What do people already come to me for?
What do I love doing that I could share with others?
How can I turn that into content, and how can that content become community?
That’s the entry point. The way in is you, not a version of you, not some fake viral character, just you. The more authentic you are, the more your community will find you, follow you, and support you.
The social economy rewards authenticity, not algorithms.
And with the right tools, the right platform, you don’t just participate in it, you profit from it.
This is the dawn of the social economy.
- Connect with me on Fanbase to carry on the conversation.
- Invest in Fanbase here and own part of the social economy.
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This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. Supplement, Offering Circular, Risks, C-AR/A 2023 & C-AR 2023.
For People Who Value Content And Community, Fanbase Is The Next-Generation Social Creator Hub That Allows Any User To Earn Money From Day One. Unlike Other Social Apps, Fanbase Is The One Place You Can Truly Be You. Without Limits. To download Fanbase on iOs click here To download on Android click here.
